Biological Characteristics of Life

Question: Comprehend the Characteristics of life corresponding to the human body. Comprehend the human cell. Comprehend digestion in the human cell. Comprehend compounds inside the human body. Comprehend transport all through cells. Comprehend Adenosine Triphosphate (ATP) in the human. Answer: Examine the natural qualities of life Fundamentally, there are seven natural qualities that are required for human body endurance that is talked about underneath. Cell association The fundamental unit of endurance is cell where all the exercises of life forms occur. The cells are the fundamental apparatus for various living exercises and, in this way, cell association made by a gathering of these phones is the most significant part of the human body (Buchanan, 2010). Propagation For congruity of endurance, the proliferation is required to deliver new living creature by the procedure of sexual multiplication in the human body. Propagation is the main trademark that prompts the arrangement of another living creature. Digestion The digestion procedure is the coordinated effort of every single compound response happening in the cell for keeping up life in the body. Fundamentally, digestion is working of cell segments and in this manner, no cell action is conceivable without digestion (Alberts et al. 2013). Homeostasis This is an organic trademark that is required to keep up the balance in inner air of the body. This included internal heat level, pressure, acridity, alkalinity and so on. Heredity Heredity is the exchange of characteristics from parent to offsprings and it significant for coherence of quality starting with one human age then onto the next that will prompt development and adjustment in human species (Buchanan, 2010). Advancement and adjustment Advancement and adjustment are the significant organic attributes of the human body to make due with the outer condition and create reaction as per the outside condition. Development and advancement The organic attributes of development and advancement are significant for quality and life span of human endurance (Alberts et al. 2013). Talk about in detail the structure and the elements of a human cell utilizing an outline Human cell chart (Chart appended as isolated document) Some fringe proteins structure markers or antigens on the outside of the plasma layer of some specific cells, clarify in detail their job? Fringe proteins filling in as marker or antigen on plasma layer are really the proteins stretched out over the plasma film that work as an identifier of the phone. The antibodies of body safe framework recognize these marker proteins to recognize body cells or well disposed cells from remote intruders. These marker proteins function as fingerprints of the cell. These proteins additionally work as antigen for the antibodies of the invulnerable framework (Chan and Marshall, 2010). Marker proteins assume a significant job in organ transplantations where the dismissal or acknowledgment of transplant relies upon right marker protein distinguishing proof of the cell by the insusceptible framework. On the off chance that the marker proteins of transplanted organs are not quite the same as unique organ than the body invulnerable framework dismisses the transplant (Richards et al. 2012). How does the phospholipid bi-layer plan of the plasma film help with the development of substances through the film? The phospholipid bilayer of the plasma film is a slight adaptable layer that comprises of various segments like lipid bilayer, proteins, unsaturated fats, and starches. There are two classes of protein on bilayer that are fringe and interior proteins. Out of these, the inside protein courses of action on phospholipid bilayer capacities to frame a channel for the development of materials through the film. These inner proteins structure a channel between the lipid bilayer for substance development (Phillips et al. 2012). The following are micrographs of two cell organelles; distinguish every organelle, and examine in detail their interrelationship with one another? A) The gave organelle is Mitochondria that is a twofold layered organelle found in eukaryotic cells functioning as the powerhouse of the cell. B) The gave organelle is Golgi contraption or Golgi body found in eukaryotic cells that work fundamentally for transportation and dwells at the convergence of endocytic, lysosomal and secretory pathways. Interrelationship of Mitochondria and Golgi contraption Mitochondria produces vitality as ATP in the cell that vitality is additionally worked by DNA and provided to various organelles for different cell forms. The Golgi contraption utilizes this vitality for procedures of endocytosis and exocytosis (Westermann, 2010). Further, Golgi mechanical assembly works as one piece of the transportation apparatus for the results of the mitochondria inside the cell. After apoptosis of mitochondria, it experiences cell assimilation and is shipped by layer surface by Golgi complex (Vasudevan et al. 2010). Talk about the job of ribosomes in protein union giving models? Ribosomes are macromolecular organelles that comprise of rRNA and polypeptide tie comprised of two fundamental subunits that are the 40s and 60s in eukaryotic cells. The ribosomes work as protein blend plant or workhorses. They are essentially associated with the interpretation procedure of protein amalgamation where mRNA after interpretation gets meant polypeptide chain further framing proteins. Essentially, the various codons of mRNA are meant distinctive amino acids joined to tRNA framing polypeptide chain bolstered by ribosomes. For instance AUG codon structures methionine, UCU structures serine, CAC structures histamine and so forth. (Hardesty and Kramer, 2012). The mRNA codon (sparkle Dalgarno) required for interpretation inception is distinguished by ribosome where ribosome gets joined to mRNA. For instance, the mRNA grouping of AUG is recognized by rRNA codon UAC during the 40s unit of ribosomes that gets connected to mRNA (Koren and Torchilin, 2012). Further, ribosome gave an appropriate natural condition and three distinct destinations for the connection of mRNA and tRNA atoms. These locales on ribosome are named as A, P and E where A-site is connection site of aminoacyl-tRNA, p site is for connection of peptidyl-tRNA and E-site is with the expectation of complimentary tRNA before it leaves the ribosome. Ribosome likewise offers basic help and impetus required for protein combination (Gagnon et al. 2012). Examine the job of lysosomes in 'autolysis'? Lysosomes are film bound structures or waste removal framework in the cell that contains hydrolytic compounds that are competent to breakdown all classes of biomolecules including proteins, lipids, starches and nucleic acids. In living creature the autolysis is a wonder prompting self-assimilation or cell annihilation that it started by the stomach related proteins discharged from lysosomes into the cytoplasm. In this way, lysosomes works as forerunner and provider for the procedure of autolysis (Holtzman, 2012). Talk about the transmission of innate characteristics by qualities? Each living life form comprises atomic material known, as DNA inside the core that conveys innate attributes or qualities as nucleotide base sets arrangements knows as qualities. Every quality has its particular quality succession on DNA atoms. The chromosomes inside the core containing DNA get imitated into two indistinguishable duplicates during the time spent generation. Every chromosome duplicate conveys a huge number of qualities like parent qualities that were found in parent chromosome. The two indistinguishable duplicates get isolated and get transmitted to posterity from a parent through proliferation. As such, quality work as the fundamental unit that convey innate attributes starting with one age then onto the next age. These qualities fill in as codes of a particular character that offsprings acquire from their folks (Baginsky et al. 2010). Clarify how cells are sorted out to frame different structures in the human body A) Skeletal Muscle Tissue The graph is skeletal muscle strands that structure skeletal muscle tissue or willful muscle in the body. A normal male comprise 42% skeletal muscle and normal female contains 36% skeletal muscle in the body. These muscle tissues are shaped by the blend of muscle cells that contains myoblasts framed of myofibrils. The chart shows different myofibrils consolidated along with the mitochindrias in the middle. The principle capacity of muscle fibrils is identified with cell physiology and compression. The muscle fibrils contain actin and myosin alongside different parts that lead to muscle withdrawal and unwinding shaping development in the body within the sight of nerve driving forces and ATP the myosin and actin capacity to breakdown ATP into ADP and phosphate particles. The vitality discharged after this procedure gets put away in myosin that is additionally used in the later development of the body. These muscle tissues keep up the stance and body position since constriction underpins specific position. Further, these tissues additionally assume a significant job in the development of materials inside the body by the flagging procedure (Pedersen and Febbraio, 2012). B) Connective Tissue-Compact Bone Matrix The outline is of the minimal bone grid that contains a focal waterway encompassed by lamellae of calcified framework further encompassing veins. These concentric circles create minimal bones. The lamellae are development rings that expansion in number with age. These minimal bone offers basic help, structure and solidarity to body. These tissues additionally work for the insurance of cancellous bone containing marrow. Minimized bone is practically present in all bones of the body. These tissues additionally discharges hormones to energize mineralization shaping strong bones. Legitimate equalization in blood calcium and different tissues is additionally bolstered by minimized bone framework (Herring, 2012). C) Nervous Tissue - Neuron The outline speaks to neuron known as nerve cell

Doctrine Of The Mean Aristotle Essay Example For Students

Convention Of The Mean Aristotle Essay Aristotle accepts that joy is a definitive objective throughout everyday life. You cannot arrive at joy except if you try sincerely and get effective. That is the place righteousness becomes possibly the most important factor. A people work is to participate in a movement of the spirit which is as per temperance and which is in congruity with reason (page 76, Palmer). The two sorts of goodness are scholarly and moral. Our ethics are what make every one of us individual and all unique. Scholarly temperances are what we are brought into the world with and what we realize. It is our temperament as people and what we have acquired that makes want to learn. As people, we create astuteness to help direct us to a decent life. With the scholarly uprightness you create two various types of insight: functional and philosophical. Pragmatic knowledge is your balanced activities. The most elevated righteousness is philosophical shrewdness, which is logical, impartial, and insightful. Moral temper ances are what we gain from impersonation, practice and our propensities we created. Moral ideals are what we have gained from our general public. Neither ordinarily, at that point, nor in opposition to nature do the temperances emerge in us; rather we are adjusted commonly to get them, and are made impeccable by propensity (page 223, Mayfield). This statement is clarifying how you need both the scholarly ideals (nature) and the ethical temperance (propensity). The spirit is comprised of three things: interests, resources, and conditions of character. Since prudence is in our spirit one of the three must be it. Interests are uncontrolled emotions, for example, craving, outrage, dread, certainty, and contempt. With ideals you must be commended or accused and with your interests you cannot be. We are brought into the world with resources like we are with interests. We are not comprised of fortunate or unfortunate nature; we are not applauded nor blamed(page 225, Mayfield). This statement is clarifying with interests and resources are the means by which we feel and want which is neither right nor off-base, positive or negative. Since interests and resources are not characterized, condition of character is prudence. Condition of character is our activities and our propensities. The temperance of man additionally will be the condition of character which makes a man decent and which causes him to accomplish his own function admirably (page 225, M ayfield). So as to have genuine goodness you have to act to agreement with a brilliant mean of control (page 78, Palmer). This implies you have to locate a middle of the road so you will be adulated and succeed. You cannot take excessively or excessively little. A lot for somebody could be unreasonably little for another person, in this manner every individual needs to locate their own individual mean. For we might be said to want everything as intends to something different aside from in reality bliss, as joy is the end or flawless state (page 230, Mayfield). As Aristotle said that our definitive objective is satisfaction however so as to arrive at joy you need to succeed. Unwinding then isn't an end. We appreciate it as a way to action; however it appears that the glad life is an existence of excellence, and such a life is not kidding, it isn't one of minor beguilement. We discuss genuine things also as better than things which are silly and diverting, and of the action of the better piece of keeps an eye on being or of the better man as consistently the more prudent (page 230, Mayfield). As an individual your objective is joy and as an animal categories they will likely satisfy the residents. As satisfaction is the capacity or objective of the human individual, so is it the capacity of the state. . The state is a characteristic human association whose objective is to expand bliss for its residents (page 79, Palmer). The law comes normal to people, which makes people work in amicability. As human we have social impulses. Similarly as people are normally social, so is their craving to partake in the political body an inborn attitude (page 79, Palmer). As an individual you have your own condition of character. A few people feel that men are made acceptable essentially, others by propensity, others again by instructing (page 233, Mayfield). This statement clarifies how everybody is an individual and has distinctive transient objectives. .uc5727926e46fa552f61ddc990367b767 , .uc5727926e46fa552f61ddc990367b767 .postImageUrl , .uc5727926e46fa552f61ddc990367b767 .focused content territory { min-tallness: 80px; position: relative; } .uc5727926e46fa552f61ddc990367b767 , .uc5727926e46fa552f61ddc990367b767:hover , .uc5727926e46fa552f61ddc990367b767:visited , .uc5727926e46fa552f61ddc990367b767:active { border:0!important; } .uc5727926e46fa552f61ddc990367b767 .clearfix:after { content: ; show: table; clear: both; } .uc5727926e46fa552f61ddc990367b767 { show: square; change: foundation shading 250ms; webkit-progress: foundation shading 250ms; width: 100%; obscurity: 1; progress: mistiness 250ms; webkit-progress: haziness 250ms; foundation shading: #95A5A6; } .uc5727926e46fa552f61ddc990367b767:active , .uc5727926e46fa552f61ddc990367b767:hover { darkness: 1; change: murkiness 250ms; webkit-change: haziness 250ms; foundation shading: #2C3E50; } .uc5727926e46fa552f61ddc990367b767 .focused content zone { width: 100%; position: relati ve; } .uc5727926e46fa552f61ddc990367b767 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content adornment: underline; } .uc5727926e46fa552f61ddc990367b767 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .uc5727926e46fa552f61ddc990367b767 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe range: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-stature: 26px; moz-outskirt span: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .uc5727926e46fa552f61ddc990367b767:hover .ctaButton { foundation shading: #34495E!important; } .uc5727926e46fa55 2f61ddc990367b767 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .uc5727926e46fa552f61ddc990367b767-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .uc5727926e46fa552f61ddc990367b767:after { content: ; show: square; clear: both; } READ: Studt direct EssayI accept that Aristotles hypothesis on excellencies is a suitable moral hypothesis. I feel that each human that prevails in life has a similar objective, arrive at satisfaction. With the goal for you to succeed you have to experience the way toward growing up. You should be instructed and gain from experimentation. How much individuals appreciate unwinding and delight they realize it wont get you far throughout everyday life. Everybody needs to live with some restraint. They have to adjust everything. Take my dad for instance. He graduated secondary school with An in light of the fact that he buckled down in sch ool. That A permitted him to be acknowledged to a decent building school. At school he adjusted his whole timetable. He modernized his classes, studies, work and public activity. On the off chance that he had excessively or excessively little of one it he wouldnt have succeeded. All that difficult work paid off and he was employed into a designing organization. During his time he has stirred his way up to turning into the director. In several years he can resign and as he put it, do what he generally needed to do. He disclosed to me that life is a struggle yet generally speaking all the difficult work is fulfilling and for your great. Each righteousness or greatness both brings into great condition the thing of which it is the greatness and causes crafted by that thing to be progressed admirably (page 225, Mayfield). I think this statement well clarifies that in the event that you buckle down you will prevail to your most extreme level. I likewise feel the motivation behind why Aristotle hypothesis works is that you have to locate a transitional. In the event that you have close to nothing or to an extreme, you wont succeed and discover bliss. For example, on the off chance that you feel contempt and love both excessively little or to an extreme, you will have fizzled. Be that as it may, on the off chance that you locate your middle of the road and get things done at the perfect time with the opportune individuals you will have succeeded. I accept that life should be troublesome else you wont have the option to appreciate the great and discover genuine bliss. Words/Pages : 1,201/24

Financial Health of Institutions Of Higher Education Essay

Budgetary Health of Institutions Of Higher Education - Essay Example Notwithstanding, with the current expanded rivalry for understudies, this end up being increasingly troublesome and getting enrolments which were sufficiently high was hard for the school. Part D Offering preparing and declaration courses to prompt degree courses is significant in at any rate two different ways. Regardless, it helps increment the enrolment from numerous understudies who may not fit the bill to go straightforwardly to the degree course. In the event that understudies can, and really should, be considered as clients for the situation for schools, tending to this part for he advertise is a decent route for the school to separate itself particularly from the greater colleges which offer firm rivalry for the understudies. Offering endorsement and confirmations to assist these understudies with bridging for their degree courses offers numerous individuals the chance to fit the bill for degree courses and simultaneously give the school another market portion to expand its g eneral piece of the overall industry. This unquestionably expands the enrolment and expanding enrolment will build the sum incomes through education costs. Part C There are numerous individuals who see this sort of way towards accomplishing advanced education as a significant approach on with their instruction. Numerous individuals neglect to get the necessary evaluations to join school for different degree courses not really on the grounds that hello are not scholastically skillful, yet because of different issues. Giving them this road is a significant method to assist them with achieving their scholastic objectives without permitting past boundaries to keep them from accomplishing these objectives. Subsequently, offering these endorsement courses to these understudies will draw in more understudies and more understudies additionally mean more cash as school education costs. The greatest bit of leeway is that the expense of preparing authentication understudies is moderately low w hen contrasted with higher courses and this minimizes expenses while simultaneously expanding income. The other significant thing with this system is that the majority of these understudies who have not qualified to degree courses and a searching for crossing over courses are all the more ready to pay their expenses without searching for endowments and this lessens the money related weight for the school per understudy. It is additionally liable to get greater enrolment from the neighborhood network since understudies don't make a trip to organizations which are excessively far from home to proceed to do these connecting courses. The main understudies who set off for college which are a long way from their neighborhood the individuals who are doing degree courses or post graduate courses. In any case, the principle reason that this technique was effective is on the grounds that it was an approach to expand income, yet it is likewise an answer that is unraveling other instructive nee ds by allowing people another opportunity in getting advanced education. Part D: not material Section 2 Both Georgetown College and Wesley College are not showing improvement over they were doing previously. Their principle incomes streams have declined throughout the years over the different surges of incomes. This shows the two schools are not progressing admirably and they have not had the option to utilize the guidance given as an approach to ensure that they have solid financing. The absence of accomplishment for the two universities can be found in the manner they have both originated from higher income streams in the year 2001 to bring down incomes in the year 2010. Generally, they have done more terrible in putting themselves in a way that is of more regrettable and more dangerous budgetary life. Concerning private endowments awards and agreements Georgetown College

Ethical Dilemma for Confidentiality and Security -myassignmenthelp

Question: Talk about theEthical Dilemma for Confidentiality and Security. Answer: Morals are good standards or deliberate ideas overseeing right or wrong direct. These standards administer how an individual carries on when leading certain exercises. The meaning of morals is wide relying upon the specific field of intrigue, it could likewise mean good codes or virtues, in this manner, recognizing great and malevolent, prudent and non-highminded. In an emergency clinic setting, moral issues consistently emerge making it hard to recognize if a choice is morally right or not which more often than not is educated by someones strict and social foundation (Klvemark et al., 2004). In this paper, we will concentrate on the issue that clinical experts face while giving data to carers remembering the patient/customer secrecy concerns and moral ramifications. There are three ideas that have been utilized conversely in the clinical brotherhood, these are, privacy, morals and security. In spite of the fact that, they all have various implications altogether however they are connected together with a similar objective. Secrecy is the most generally utilized idea and it alludes to the commitments that clinical specialists who get to patients records to hold this data in certainty. This commitment is bolstered by the code of morals, standard I, which specifies that individual right to protection and privacy must be maintained and safeguarded consistently. The problem that clinical professionals face when they feel that they should educate other influenced parties about their patients clinical records are desperate both to the specialist and the emergency clinic. Despite the fact that it may feel like its the moral activity, different variables must be considered before breaking the patient/customer privacy commitment (Seitz O'neill, 1996). Regardless of whether an issue is correct or off-base, clinical professionals should consistently try to respect the classified relationship they have with their patients. Moral problems emerges when a people moral standards abrogates patients right to security and the patient/customer classification. Data in clinical records is viewed as profoundly touchy and private, in this manner, it ought to never be revealed except if the patient assents (Smythe Murray, 2000). A few conditions be that as it may, will permit the specialist to share individual clinical records without express consent from the patient. This could possibly happen if the patients needs assistance, if the legislature requires the data and furthermore, if the patient makes his/her wellbeing an issue in court (Lo, 2012). Taking everything into account, broad moral instruction is a decent beginning stage to maintain a strategic distance from moral predicament cases in emergency clinics. It is additionally basic to authorize unscrupulous practices in medical clinics to lessen moral quandaries. In spite of the fact that it is a petulant issue, with decent moral training foundation and severe adherence to moral necessities in clinics it will stop to be an issue to numerous clinical experts. References Klvemark, S., Hglund, A. T., Hansson, M. G., Westerholm, P., Arnetz, B. (2004). Living with clashes moral difficulties and good trouble in the human services system.Social science medicine,58(6), 1075-1084. Lo, B. (2012).Resolving moral difficulties: a guide for clinicians. Lippincott Williams Wilkins. Seitz, J., O'neill, P. (1996). Moral dynamic and the code of morals of the Canadian Psychological Association.Canadian Psychology/Psychologie canadienne,37(1), 23. Smythe, W. E., Murray, M. J. (2000). Claiming the story: Ethical contemplations in account research.Ethics Behavior,10(4), 311-336.

Stand Out from the Crowd

Stand Out from the Crowd Differentiation is the principle of setting a company apart based on specific elements of the company. For the entrepreneur, understanding how to best differentiate a new company may be a source of frustration and confusion. Studying the strategies and methods of successful companies can help provide guidance for any company who wishes to take their business to the next level. © Shutterstock.com | Phonlamai PhotoThis article will provide 1) a general overview of differentiation strategies and then 2) study examples of differentiation strategies used by: a) Virgin Airlines, b) Etsy, c) Walmart, d) Apple, and e) Nike.GENERAL OVERVIEW OF DIFFERENTIATIONBefore examining the differentiation strategies of different companies, it is helpful to understand the concept of differentiation. When used as part of a larger competitive strategy, differentiation can be essential in propelling a company to the next level of growth.There are several elements of differentiation: pricing, product and organization.Pricing is the function of income and profit â€" the determining factor in the support of the organization. It can fluctuate based on supply and demand, and can be an indicator of the customer’s ideal value for the product. Companies that differentiate based on price can either determine to offer the lowest price, or can attempt to establish superiority through hig her prices.Another area of differentiation is through product offerings. Innovative products that meet customer needs can be an area where a company has an advantage over competitors. The pursuit of new product offerings can be costly â€" research and development, as well as production and marketing costs can all add expenses to a company before the product has even been offered to the customer, making this one of the riskier forms of differentiation. The payoff, however, can be great as customers flock to be among the first to have the new product.Organizational differentiation is yet another form of advantage. Maximizing the power of a brand, or using the specific advantages that an organization possesses can be instrumental to a company’s success. Location advantages, name recognition and customer loyalty can all provide additional ways for a company differentiate itself from the competition.EXAMPLES OF CORPORATE DIFFERENTIATIONVirgin AirlinesSpearheaded by Richard Branson, Vir gin Airlines is one of the multiple industries grouped under the “Virgin” label. Described by Branson as a company known for “innovation, quality and a sense of fun”, Virgin Airlines has taken to the skies in an effort to make air travel affordable and enjoyable. Virgin Atlantic, established in 1984, was born one night when Branson’s flight to the Virgin Islands was cancelled. Undaunted, he charted a plane and offered his fellow travelers a seat on the new plane for $29. His airline was born. Virgin America started in 2004, operating in the United States and other western countries. Virgin’s business model is offering inexpensive fares, full service flights and outstanding customer service.Strategy UsedVirgin’s differentiation strategy is two-fold: pricing and service. By reducing the costs associated with air travel, Virgin Airlines is able to remain competitive with the cost-cutting airline companies. Lower costs, however, don’t translate into fewer services â€" Vi rgin is a full service airline with on-plane WIFI, touchscreen seatback entertainment, and full service meals available with roomy cabins.Through acquisitions and subsidiaries, Virgin is able to operate in different markets around the world, capitalizing on the Virgin name and promoting their services. Establishing a successful airline company brings new sets of regulations and procedures, depending on what country the airline is operating in. Virgin has remained consistent in maintaining their business model: competitive pricing, excellent customer service; however, the airline has had its ups and downs in the 30 years it has been airborne.A clear strategy has enabled Virgin to maintain their presence in the global air travel market: remain true to the Virgin brand. Promoting the brand and capitalizing on the Virgin name has been essential to the success of the company. That helped to springboard the airline to popularity, but the well-positioned airline is relying on their sound b usiness strategy to keep them at the top of the airline list.Drivers of success/failureTheir two strategies: low costs and excellent service are both a part of their successes, and their failures. By offering customers low costs, they are in direct competition with other low-fare airline services and customers have multiple options. The extra amenities and customer service that is exemplary are often the deciding factor in a customer’s choice to select Virgin over another airline. (A stunning affirmation that Branson’s plan works.)However, in the United States where regulations are strict and competition is fierce, the market is not as easy to conquer. Because of the high number of amenities the airline offers, the costs associated with the airline are high and offer lower profit margins. The power of the Virgin brand is compelling, however, and the Virgin vision is for a long-term drive to success. In the eyes of the corporation, the slow and steady race to profitability is pre ferable over the short (and short-lived) success.ETSYOnline artisan store and shopping gallery, Etsy offers its users the chance to showcase their handmade wares and sell them to customers around the world. From their beginnings as a crafter’s paradise, Etsy has carved out a niche company through sales of craft supplies as well as homemade items. Through Etsy, a community of crafters has found a home on the internet and the world has been opened to the amateur crafter who wishes to sell their products. The Etsy business model brings together the craftiness of individuals and the business savvy of investors who are confident the Do It Yourself crowd will also be members of the Let Someone Else Do It crowd.Strategy UsedEtsy is relying on the diversity of the products they offer to differentiate themselves from the hundreds of available craft sites online. By limiting their product offerings to craft items, they are targeting a specific portion of the market, giving them the edge the y need to stand out from the crowd.Drivers of success/failureEtsy has several distinct features working in its favor. Price point is a key factor in the success of the online store: a majority of Etsy’s customers spend between $15.00 and $20.00. They charge a relatively low fee to vendors for handling the payment transaction, and a small fee is charged per item listed in the crafter’s ‘store’. With low fees, the company is able to remain competitive with other online shopping services such as eBay and Amazon. A wide variety of products is available, leaving customers a well-designed website to browse through and highlight on social media.While the company has enjoyed success since the company began in 2005, there are a few elements of their strategy that have the potential of becoming a failure. In addition, their success has created problems for the artisans who are unable to keep up with the higher number of demands. A majority of the artisans on Etsy are simply hobbyists who craft in their spare time. The growing sales figures are causing the crafters to work longer hours and are maximizing the number of items that they can personally produce. The company recently made changes to their user agreement; allowing products to be sold that were designed by an Etsy member, but may have been produced by someone else. The ‘mass production’ of craft items is a slippery slope â€" at what point is an item considered handmade?Etsy is at a crossroads and must decide to remain true to their original intent: providing a ‘virtual craft fair’ for artists or seek higher fortunes through expanded offerings and growth.WALMARTThe vision of Sam Walton was to build a company that offered convenience and low prices. His original intent has driven the company to huge financial gains, and the company has not changed their business model. Through the last twenty years, the company has built massive super stores, offering everything from automotive supplies to grocerie s and clothing. Recently, the company has expanded its one-stop shopping center empire to include small, neighborhood market stores.Strategy UsedWalmart has a clear differentiation strategy: pricing. Everything that Walmart does is specifically selected to keep prices low. Their famous “roll-back” pricing strategy is designed to constantly monitor competitor pricing and offer a lower price. Through purchasing, shipping, warehousing and retail marketing, Walmart is standing out by consistently giving customers exactly what they want or need at a lower cost.Drivers of success/failureThe market for low-cost retail stores is always in constant upheaval. There are several competitors in the market, although few can come close to the scope of Walmart’s organization. The distribution channels that Walmart has put into place are one of the key factors in their success. With a network of warehouses, shipping services and innovative stocking methods, Walmart remains a market giant for c onvenience and price. Developing their own integrated systems for ordering, shipping and delivering, Walmart is able to maintain their low prices.While their market saturation can be seen in the number of Walmart locations, their continued expansion can also be an indicator of its failure. Walmart is often not received well in smaller communities, where residents are concerned about local businesses being affected, environmental impact and traffic concerns in the areas that Walmart is built.In addition, because Walmart bases their differentiation on pricing, other companies are continually trying to compete with their low prices, causing the company to find new ways to lower prices. There is constant pressure on the corporation to buy massive quantities to keep their stores stocked and prices low.In spite of these difficulties, however, Walmart remains a powerful market force in every geographical area that they do business in. The addition of the market stores has added additional opportunities for the corporation to attract new customers, and the buying process for food items has created new, lower price point products.[slideshare id=27661229doc=wal-martscostleadershipstrategy-131028142501-phpapp02w=640h=330]APPLEOnce known only for their ‘it’s not IBM’ computers, Apple has grown into a major electronics company that offers everything from personal electronics to televisions. Offering innovative products and creating a network of services that work together, Apple has developed some of the world’s most daring technology. Through their business model of innovation and design, they have branded their company as the forerunner in marketing, service and sales.Strategy UsedApple has a multi-faceted differentiation strategy. They are innovators who constantly push the limits of products and services, a strategy that is hugely successful. In addition, they are relentless in the pursuit of excellent customer service. Finally, they capitalize on the brand its elf, which has become a part of the culture through their advertising campaigns and product placement.Drivers of Success/failuresOne of the most successful drivers of Apple’s strategy is the creation of their own ‘ecosystem’. The Apple line is designed to integrate among other Apple products, seamlessly sharing media across devices. This ecosystem provides users with the ability to share their music files from their iPod to their iPhone to their PC or Apple TV. Leaving the ecosystem would not only be costly, it would be cumbersome to try to assimilate the same ease of use â€" a fact that Apple uses to their advantage.Another important driver of success is the innovation that Apple has continued to demonstrate. With constant release of new, advanced offerings, Apple has maintained their position as the leader of the technology market and can draw thousands to their door in anticipation of the release of a new product. To wield that power, it is evident the company has mastered the art of the customer hook. Through skillful advertising and branding, Apple has set the standard for other technology companies to follow, though few have managed to come close to their level of success.Interestingly, another aspect of Apple that has led to its overwhelming success is the company’s willingness to fail. There have been several ‘bad Apples’ in the line of Apple products: MobileMe, and Ping, for example. These services were not well received and did not perform well in the Apple lineup, so Apple pulled them from their offerings. The company shows little resistance to pulling these ‘failures’ from the market, but doesn’t hesitate to find better use for their technology. The technology was reused and repacked, finding its way into the iTunes market and as part of the basis for ‘the Cloud’. By being willing to fail, Apple demonstrates their commitment to finding new ways of solving problems. NIKEAthletic gear provider Nike is considered the premier athl ete supplier for serious athletes. Their products include athletic footwear, workout and performance clothes as well as athletic accessories such as gym bags, headbands, balls and more. Their business model is simple: offer high quality sports materials and customers will be willing to pay higher prices.Strategy usedNike’s differentiation strategy is to establish the company as the standard in athletic wear. By focusing on their product line, they are able to produce high quality products that meet customer expectations. Nike’s product line is not wide: they offer athletic shoes, workout clothes and a very limited number of additional products. Their focus is clear: give the athlete the equipment they need to succeed. This single-minded focus has allowed them to develop efficient networks of suppliers and manufacturers who can provide high quality materials.Drivers of success/failuresThe most prominent driver for Nike’s success is their distinctive marketing strategy. Nike has established itself not only as a leading brand for athletes, but also as a leading fashion brand. Through identification with athletes, customers are compelled to purchase their athletic wear for competitive and recreational use.Another driver of success is their commitment to research and development. Within the athletic market there is a high level of competition. To remain a leader in the industry, Nike must constantly be innovating with new and improved tools to help the athlete perform at their peak. Improved athletic wear, the partnership with Apple for fitness training, the ability to personalize workout shoes are all examples of the innovative products that Nike has developed. By maintaining this level of innovation, Nike will be constantly in the front of the competition.One area that could become a driver of failure is the higher price point of Nike’s products. The availability of other options in the athletic wear department gives customers the opportunity to select a product based on price rather than options. For the cost-conscious customer, the choice will almost always be a company other than Nike. To retain their foothold in the market, Nike must establish a way to lower production costs and offer their lineup of products at a lower cost.[slideshare id=7542006doc=competitiveadvantagefornike-110406200840-phpapp02w=640h=330]